Some coffee fans get grim delight in Starbucks woes (Reuters)

NEW YORK (Reuters) - One coffee drinker's bad news is another coffee drinker's good news, it seems.

Financial woes at Starbucks Corp., which is planning to close 600 underperforming U.S. stores, is evoking glee and little sympathy from aficionados who say they resent the coffee shop giant and favor small independent cafes.

"I'm so happy. I'm so not a Starbucks person," said Melinda Vigliotti, sipping iced coffee at the Irving Farm Coffee House in New York. "I believe in supporting small businesses. Starbucks, bye-bye."

"Amen," chimed in Keith DiLauro, a local caterer. "They went too big, too fast."

Seattle-based Starbucks burst onto the national scene in the 1990s and grew to more than 6,000 locations around the world. But with cups of coffee that can cost several dollars, it faces a slowing economy and slowed consumer spending.

"Starbucks has really created a coffee culture, raising awareness of good coffee, which is good for independents," said Carol Watson, owner of the Milk and Honey coffee shop in Chicago. "But on the other hand, they're on practically every corner, and that makes it tough on the little guy too."

In Birmingham, Alabama, retiree Peggy Bonfield, drinking coffee at the Crestwood Coffee Shop, said: "When a Starbucks closes, it makes room for a local business to start.

"I consider that good news," she said.

The schadenfreude of coffee drinkers drawing satisfaction from another's misfortune is part of the popular culture that enjoys the downfall of companies or celebrities, said Jim Carroll, a Canadian-based trends and innovation expert.

"There are a lot of people out there who take delight in seeing an icon torn down by the masses," he said.

Starbucks fell victim to a rapid change in attitude, fueled by Internet bloggers complaining endlessly about everything from layoffs to its breakfast sandwiches, he said.

"Starbucks was a cool brand, and then all of a sudden it's not a cool brand," he said. "There's this new global consciousness that is out there that can suddenly shift."

CAFE CULTURE

Indeed, said Pye Parson, who hails from Seattle and works at Birmingham's Crestwood, "Once it went corporate, it wasn't Starbucks anymore."

New York Web designer Zachary Thacher, who favors Greenwich Village's cafes, said he avoids Starbucks. "They've commoditized cafe culture, which is why I don't go," he said.

The environmental movement toward buying and appreciating locally grown products has helped neighborhood cafes and hurt the myriad look-a-like Starbucks stores, said Judy Ramberg, a consumer strategist at Iconoculture, a Minneapolis-based trend research company.

The company that began as innovative is now known for consistency and convenience, she said. "To me, that's a huge step down," she said. "You've built your franchise on people who are coming in because they know exactly what they want."

Precisely, said Justin Sergi, explaining why he preferred Lux, a cafe in Phoenix serving lattes with a fern-like pattern teased from steamed milk in ceramic cups, over Starbucks.

"The people that work there are very pleasant, but the stores are devoid of any kind of real charm or personality," he said. "They push a button, and a machine does everything from grinding the beans to brewing the drink."

It's not as though Starbucks doesn't have defenders,

"It's convenient," said Anthony Castro, sitting in a Starbucks near his job at New York's Museum of Modern Art. "I know what to expect."

In Birmingham, Crestwood regular Gary Adkins said he felt Starbucks gave employees good salaries and benefits. But now Starbucks' plans call for cutting up to 12,000 full- and part-time positions.

Not everyone felt strongly. "It's just coffee," said Marc Poulin, a systems administrator at Zibetto Espresso Bar in New York. "If I was an investor, I'd care."

(Additional reporting by Tim Gaynor, Andrew Stern and Verna Gates; editing by Todd Eastham)

Source

Man flying lawn chair lifted by helium balloons (AP)

BEND, Ore. - Riding a green lawn chair supported by a rainbow array of more than 150 helium-filled party balloons, Kent Couch took off Saturday in a third bid to fly from central Oregon all the way to Idaho.

Couch kissed his wife and kids goodbye, and patted their shivering Chihuahua, Isabella, before his ground crew gave him a push so he could clear surrounding light poles and a coffee cart.

Then, clutching a big mug of coffee, Couch rose out of the parking lot of his gas station into the bright blue morning sky, cheered by a crowd of spectators.

"If I had the time and money and people, I'd do this every weekend," Couch said before getting into the chair. "Things just look different from up there. You've moving so slowly. The best thing is the peace, the serenity.

"You can hear a dog bark at 15,000 feet."

"He's crazy," said his wife, Susan. "It's never been a dull moment since I married him."

Couch hoped to ride the prevailing wind to the area of McCall, Idaho, about 230 miles east. He travels at about 20 mph.

Late Saturday morning, Couch reported via satellite phone that he had traveled about 100 miles, said Renee Sibley, manager of his gasoline station.

"He was fine, and everything was going good," Sibley said. "He was a little north (of his planned route) but figured he could still make it."

Each balloon attached to his chair gives four pounds of lift. The chair weighed about 400 pounds, and Couch and his parachute 200 more.

"I'd go to 30,000 feet if I didn't shoot a balloon down periodically," Couch said.

For that job he carried a Red Ryder BB gun and a blow gun equipped with steel darts. He also had a pole with a hook for pulling in balloons, Global Positioning System tracking devices, an altimeter and a satellite phone.

It was his third flight. In 2006, he had to parachute out after popping too many balloons. And last year he flew 193 miles to the sagebrush of northeastern Oregon, short of his goal.

"I'm not stopping till I get out of state," he said.

Couch had to dump some of the 45 gallons of cherry Kool-Aid he carried as ballast before he was able to disappear into the distance. "We wanted some color, and it kind of reminded me of kid days," he said of the ballast.

Couch was inspired by a TV show about the 1982 lawn chair flight over Los Angeles by truck driver Larry Walters, who gained folk hero fame but was fined $1,500 for violating air traffic rules.

Dozens of volunteers wearing fluorescent green T-shirts with the slogan "Dream Big" filled Couch's 5-foot-diameter latex balloons and fastened them to the rig carrying his chair. A few balloons popped, and one got away.

"I think it's wonderful he's got guts enough to do it," said retired commercial pilot Bob Banta. "I've owned 12 little airplanes, but I've never done anything like this."

Couch, a veteran of hang gliding and sky diving, estimated the rig cost about $6,000, mostly for helium. Costs were defrayed by corporate sponsors.

___

On the Net:

Couch: http://www.couchballoons.com/

Source

Ore. man completes flight of fancy - in lawn chair (AP)

CAMBRIDGE, Idaho - Using his trusty BB gun to help him return to Earth, a 48-year-old gas station owner flew a lawn chair rigged with helium-filled balloons more than 200 miles across the Oregon desert Saturday, landing in a field in Idaho.

Kent Couch created a sensation in this tiny farming community, where he touched down safely in a pasture after lifting off from Bend, Ore., and was soon greeted by dozens of people who gave him drinks of water, local plumber Mark Hetz said.

"My wife works at the City Market," Hetz said. "She called and said, 'The balloon guy in the lawn chair just flew by the market, and if you look out the door you can see him.

"We go outside to look, and lo and behold, there he is. He's flying by probably 100 to 200 feet off the ground.

"He takes his BB gun and shoots some balloons to lower himself to the ground. When he hit the ground he released all the little tiny balloons. People were racing down the road with cameras. They were all talking and laughing."

Couch covered about 235 miles in about nine hours after lifting off at dawn from his gas station riding in a green lawn chair rigged with an array of more than 150 giant party balloons.

Sandi Barton, 58, who has lived her whole life in this town of about 300, said she and her brother-in-law were the first ones to reach Couch and shook his hand.

"Not much happens in Cambridge," she said, adding that about half the town turned out.

"He came right over our pea field," she said. "He was coming down pretty fast."

She said Couch gave some of his balloons to local children.

It was not clear where Couch went after he landed.

It began after Couch, clutching a big mug of coffee, kissed his wife and kids goodbye, then patted their shivering Chihuahua, Isabella, on the head.

After spilling off some cherry-flavored Kool-Aid that served as ballast, Couch got a push from the ground crew so he could clear light poles and soared over a coffee cart and across U.S. Highway 20 into a bright blue sky.

"If I had the time and money and people, I'd do this every weekend," Couch said before getting into the chair. "Things just look different from up there. You've moving so slowly. The best thing is the peace, the serenity.

"Originally, I wanted to do it because of boyhood dreams. I don't know about girls, but I think most guys look up in the sky and wish they could ride on a cloud."

Couch's wife, Susan, called him crazy: "It's never been a dull moment since I married him."

This was Couch's third balloon flight. He realized it would be possible after watching a TV show about the 1982 lawn chair flight over Los Angeles of truck driver Larry Walters, who gained folk hero fame but was fined $1,500 for violating air traffic rules.

In 2006, Couch had to parachute out after popping too many balloons. And last year he flew 193 miles to the sagebrush of northeastern Oregon, short of his goal.

"I'm not stopping till I get out of state," he said.

To that end, he ordered more balloons. Dozens of volunteers wearing fluorescent green T-shirts that said "Dream Big" filled latex balloons 5 feet in diameter, attached them to strings and tied clusters of six balloons each to a tiny carabiner clip.

Each balloon gives four pounds of lift. The chair was about 400 pounds, and Couch and his parachute 200 more.

"I'd go to 30,000 feet if I didn't shoot a balloon down periodically," Couch said.

For that job, he carried a Red Ryder BB gun and a blow gun equipped with steel darts. He also had a pole with a hook for pulling in balloons, a parachute in case anything went wrong, a handheld Global Positioning System device with altimeter, a satellite phone, and two GPS tracking devices. One was one for him, the other for the chair, which got away in the wind as he landed last year.

For food he carried some boiled eggs, jerky and chocolate.

Couch flew hang gliders and skydived before taking up lawn-chair flights. He estimated the rig cost about $6,000, mostly for helium. Costs were defrayed by corporate sponsors.

___

Associated Press writer Jeff Barnard contributed to this story from Bend, Ore.

___

On the Net:

Kent Couch's flight: http://www.couchballoons.com

Source